Discovery: See it, Touch it, Taste it
The Turover Straus Group believes the best team-based environment for innovation includes stimulus and experiences that stretch people outside of their comfort zones. Whether it's urban encounters with the emerging consumer base, or experiencing your products in new ways in our development kitchens, we help you move beyond the familiar to uncover new market-based opportunities and ideas for your brands.
On the Road
PowerPoint presentations and marketing plans have their place, but they’re no replacement for first-hand experience with consumers, food trends and emerging markets.
Depending on your innovation objectives and needs, Turover Straus will design a tour (usually in an urban location), that will expose and engage your innovation team in a strategic perspective on cultural developments and food insights relating to your target categories and consumers.
We create a connection to these RealWorld™ Discoveries by finishing with an ideation / application session to make the learnings immediately applicable.
In the Kitchen
Have you ever gotten “hands on” with your consumer’s food world and the products you sell? If not, chances are your innovation process needs a strong dose of Innervation™.
“Innervation” is a word for innovation processes that have been supercharged with creative energy, strategic inputs and a broad range of perspectives. Each Innervation process is custom-designed to your organization’s innovation objectives, philosophies and even management personalities. There’s no “one size fits all” formula.