The Turover Straus Group is one of America's leading food innovation, food concept and food product development firms.

TSG was founded in 1993 by Alan Turover, a VP of Technology/R&D and Tim Straus, a Marketing VP. The principle guiding our company from the very beginning is that the faster a new product concept or menu idea can be brought to life as real food in the development process, the more effectively it can be judged for potential success in the marketplace.

Therefore, TSG's innovation philosophy and new product development success has always been driven by a strong combination of marketing strategy, creative culinary, and technical expertise applied to a client's food innovation and new product development objectives.


Turover Straus Group develops new products for the food industry. Let our food concept, food
product development and food innovation team successfully create your strategy and new product concepts.

REALcept® and Shelf Evident® are registered trademarks of The Turover Straus Group, Inc.