REALCept^® Approach

Strategic Assessment

Through an integrated effort by our marketing, culinary, technical and creative professionals, we assess the marketplace, your brand assets and your manufacturing capabilities.

We isolate the most opportunistic areas to exploit and outline a very targeted development strategy for your approval.

We then isolate the most opportunistic industries to exploit and outline a very specific development strategy for your approval.

Concept & Prototype Development

Our integrated team ideates dozens of concepts that deliver on the strategy. Then our culinary professionals translate the truly big ideas into real food prototypes while our creative teams find the Shelf Evident® positioning.

We present this to you in REALCEPT® form, complete with real food and protocept formulation, package structure, brand name with preliminary trademark search and 3-D packages with graphics to simulate the actual shelf set.

Product Evaluation

We then produce quantities of these test products in our production kitchen. We place the test products in targeted consumer homes.

You will get immediate consumer feedback on the real food, package, name and Shelf Evident® positioning. Key marketing and R&D issues are brought to life and priorities may be set for defining the final product offering.

These fully defined concepts and prototypes are now ready for your final testing and commercialization.