Okay, so Fresh & Easy doesn’t cut the mustard for me, and I don’t think it’s going to revolutionize grocery after all, perhaps because it’s too American (except for the major private label part). But it’s not just Tesco that’s evidently bringing British-style, fresh products to the American market. It’s America’s biggest coffeehouse chain.
On a recent trip to Los Angeles I had a chance to experience firsthand the British invasion on the West Coast that started last November in the form of Tesco’s Fresh & Easy grocery concept (See “
The British are Coming”). I also had a chance to experience a quiet American-led counter-revolution being waged by Starbucks that actually, possibly unintentionally, is aimed right at the market that Tesco hopes to exploit.
The Turover Straus Group Inc Website
QSR Magazine Column
Back to top
Powered by FireStats
View Chris Wolf's profile