Was it Pepsi and Coke’s fault a decade ago that schools said “yes” to their offer to pay various school districts for exclusive vending machine contracts on campuses, netting $100 - 200K per year in additional school funds? Was it the schools’ fault that they made a deal with these companies in order to help shore up declining budgets needed to fund extracurricular activities? If schools had the money they needed to operate, they would simply decline these offers, right?
Perhaps you’ve heard about those boutique frozen yogurt stores that have popped up in L.A., like Pinkberry (now numbering 21 stores). For those tracking the lives of fashion models and celebrities, this has been a novel trend to watch. But sometimes such chi-chi fa-fa trends can roll over to the mainstream, which is exactly what is happening to frozen yogurt -- again.
The Turover Straus Group Inc Website
QSR Magazine Column
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